I am going to be very candid here. I don’t normally talk like this, but for the past while, I have become frustrated and discouraged. Not anymore.

Figuring Out Who I Am

I grew up always wanting to be my own boss—to run the show—to make all the decisions—to be an entrepreneur. After high school, I did a few odd jobs, until partnering with my father for 10 years operating an alarm company which we grew to over a million in sales annually. In 2009, my father semi-retired, selling the company to a competitor.

I immediately began a home building company, and a year into it, I realized I want to do marketing/web design for a living. Then in January 2011, I began my marketing business. Running and trying to grow two businesses at the same time was difficult. Having only so many hours in the day, it was hard to invest a large amount of time in either business to see it grow.

With sadness I had to make a tough decision and let one of the businesses go. In mid 2013, I stopped building homes to focus my efforts on building my marketing company.

Business has been going well since, growing year over year. This year we are on track to grow 27% over the previous year. I have always lived by the idea that if a business is not growing, it is dying.

Lost Identity to Rediscovery

In the past year, I have began watching, listening, reading and consuming all the content I can that will help me grow as an individual and business owner. I’ve been listening to Gary Vee, Robert Kiyosaki, John Lee Dumas, Pat Flynn and more. It has helped me stay focused and inspired to chase after my dreams. I fully believe that most people live at a very low level of their potential, me included.

I really began to live inspired, and though I was seeing growth in my business, too often I would become discouraged, feeling like I was spinning my tires. I had built up this idea in my mind that I could be something great if I were to do the same things I saw successful people do. I began to lose my identity and create an ideal scenario in my mind.

Feeling defeated one day this thought popped into my mind…
“You will never be the next Tony Robbins. You aren’t a public speaker and you can’t coach people. Plus, who would listen to you anyway. Tony must just have the kind of personality that has taken him to where he is.”

Then something rose up inside me, “Fuck Tony Robbins… I need to be ME!”

I cannot be two people and be successful. As much as I admire those who have worked things out and found great success, I am not them and I NEVER want to be them. I was made to be me. I want to be who I was created to be.

[quote cite=’Ryan Boutin’ align=’right’]People will always be drawn to the best version of YOU.[/quote]The thing is, everyone who has found great success was NEVER copying someone else! They were always being themselves. There is only one Tony Robbins! There is only one Gary Vee! There is only one Robert Kiyosaki! There is only one Ryan Boutin!

I AM working my ass off and I AM seeing growth and increase all around me. Sometimes the biggest “hater” is the voice inside our head AND sometimes we need to tell that voice “Fuck off!!”

Me…YOU… we were created to shake up this world. We were created to be a catalyst for change and impact the world and we can’t do that with our eyes set on trying to be someone else.

I am me and you are you. It’s time to wake up to who we are, with all this bottled up potential and fire in our bones, we need to take this passion and do what we were called to do—create a shockwave of change everywhere we go!!

I will still listen, follow and surround myself with successful people, but I will never allow myself to fall into the trap of being someone I am not and you shouldn’t either. I will be driven by passion, doing what I love to do. Being a counterfeit NEVER works.

The world needs YOU, not another Grant Cardone or Tim Ferriss or Eric Thomas. Be YOU, love what you do and change the world!

People will always be drawn to the best version of YOU.

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The Author

Ryan Boutin

Ryan Boutin

Entrepreneur and Marketer, Ryan is driven by a passion to help people grow their business. As CEO of Zeal Media Inc, a web development and marketing firm located in Saskatoon, Canada, Ryan's mission is simple; Implement custom strategies to launch small businesses to drastic growth. With a vision to reach more people, InspireCast was born.


  1. M2$F - Mentor To Success and Freedom
    October 17, 2016 at 9:00 pm — Reply

    No matter what your current condition, how or where you grew up, or what education or training you feel you lack, you can be successful in your chosen endeavor. It is spirit, fortitude, and hardiness that matter more than where you start. -Jack Ma

  2. October 19, 2016 at 8:51 am — Reply

    Very good Ryan! Thanks for the encouragement!

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