But to change an old habit, you must address an old craving. You have to keep the same cues and rewards as before, and feed the craving by inserting a new routine. – Charles Duhigg

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The Author

Charles Duhigg

Charles Duhigg

Charles Duhigg is a Pulitzer-prize winning reporter and the author of Smarter Faster Better, about the science of productivity and The Power of Habit, about the science of habit formation in our lives, companies and societies.

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