In today’s noisy digital economy, not all content is created equal. This article examines the top 5 reasons why you should use Intelligent, Thought Leading, Content in your business so that you can reach more people with your inspired message and explode your visibility and income.
Do read on and share to inspire others.
1. It Works!
When I started my own business several years ago, I struggled with marketing methods like cold calling and could not afford to spend a fortune on fancy advertising. Having honed my writing talent since I was 4 years old, I communicated my message to an ideal audience through stories, thought leadership articles, presentations and other forms of content. It worked! Soon I was being interviewed on BBC programmes (including a documentary), featured in newspapers, respectable training journals and high-traffic blogs.
Even better, sales conversations became easier. In fact some prospects began to pro-actively enquire about my high-end services and enrol themselves into them. I was even more humbled when a client paid thousands of dollars, jumped on a plane and flew all the way from a different country to attend a Consulting Day with me. In a nutshell, Intelligent Content, will educate the right people about you, your business, values, products and services over a period of time – creating the Know, Like and Trust factor on auto pilot. How much value could this create for you? Think about it.
2. It’s Easy When You Know How
I work mostly with experts and leaders and if there is one thing most of them have in common, it is specialist knowledge about their area of expertise. Many of my clients like to talk, inspire and help others, coach, mentor and support. This is simply what experts do.
So if you are already comfortable expressing what you know and love to help others create positive transformation in their lives, it makes sense to leverage this natural propensity to teach when it comes to growing your business.
3. We live in the Idea Economy
According to research, 61% of Internet users research products online (Interconnected World) and 81% of U.S. consumers trust information and advice from blogs (Blogher). The digital space is increasingly becoming the leading destination for recreation, information and transformation. This demand means that intelligent, problem solving, ideas are in great demand on these autonomous media platforms and fortune will favour those who supply what the market needs right now.
4. Free or Low Entry
Neil Patel, a Seattle based angel investor and analytic expert (with a client portfolio that includes Microsoft, Inc. and General Motors) has described today’s digital media platform as “the lowest cost way to build an audience and turn them into customers.”
He should know after using a tight budget of a few hundred dollars to generate over $100,000 in traffic and new customers for a client. Such results can be typical for those who use effective strategies consistently – be they small business owners or corporate leaders. “Blog consistently…” is Neil’s top tip, “and make your content useful and sharable.”
5. Authorship and Legacy
Whilst most people have little or no subsequent use for newspaper and TV adverts, your intelligent, thought leading, content can serve as an enduring body of work in its current format and can be profitably leveraged in multiple complementary formats. For instance, articles can be compiled into reports or expanded into books of various sorts. This is a great way to reach new audiences, enhance your professional credibility and pass on inspiration and knowledge to future generations in a more tangible form.
According to Kira Henschel, founder of HenschelHAUS Publishing, Inc. “The major reason why people write books is because they want to leave a legacy when they inevitably pass on.”
We have examined the top 5 reasons why Intelligent, thought leading, content can significantly boost your visibility, impact and income. However, to get the best possible results, you also need to create and publish it in the right way.
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